Yet again another sensational news surprised everyone in the world of manufacturing; GE Digital announced it is going to buy ServiceMax, a cloud-based field service management company, for around £730m. You may ask why (!), but the answer is very simple. GE estimates there is a market-wide opportunity for capability-based service propositions by $25 billion through the use of analytical tools. Regardless of how well your products have been designed and manufactured, they’ll become commodity one day. Manufacturing firms have just recently realised that securing their existing competitive position and expanding their operations cannot be achieved purely through continues technical improvement