New ESRC-funded Research Project: Pathways towards Servitization

I am grateful to receive my first research grant as the Principal Investigator, awarded by ESRC (Economic and Social Research Council, UK) to conduct a study on ‘Pathways towards Servitization’. This is a £250k research project starting 1 November 2017 for three years, and the Co-Investigator is Professor Tim Baines. The key aim is to develop transformation pathways for manufacturing organisations (large and SME) intending to move towards servitization and compete through advanced services. As we know, servitization is still a very fertile topic to study, and understanding and guiding the ‘transformation’ processes is especially interesting and vital for researchers and valuable for practiti