Servitization in the UK Road Transport Industry

As part of our industry engagements and collaborations, we have been working closely with the UK Road Transport Industry. During the last 2 years, we have conducted an extensive programme to understand the provision of servitization and advanced services in this industry. The three key objectives that were defined for this programme were to examine (1) the risk perception surrounding introduction and implementation of advanced services, (2) the extent to which firms implementing advanced services position themselves in the network by employing strategic partnerships, and (3) how visibility of the entire value chain impact such initiative. Several stakeholders were identified, and we conducte