Servitization: gaining momentum in daily lives

One of the keep-coming-up questions I get when I talk about servitization is "what are the key examples that really demonstrate the scope of this concept?" Last month, I wrote a piece for The Conversation addressing "Will services be the saviour of manufacturing?" Due to the type of the readers of The Conversation, I had to to bring in some examples that are relevant to the industrialist, as well as some that touch readers daily lives. Examples of servitization first emerged in the development and delivery of Business-to-Business (B2B) offerings. In this regard, debates almost invariably refer to Power by the Hour, the pioneering engine maintenance solution introduced by Rolls Royce in the e