Servitization: Shift, Transform, Growth

Last Monday and Tuesday, we hosted our 5th Spring #Servitization Conference in Manchester. We had around 40 presentations by scholars from Japan, France, Germany, The Netherlands, United States, Finland, Italy and UK., and 5 Keynotes from leading scholars and companies that are transforming their business through servitization, including Siemens, Ishida, Savortex. Here, I’ll give you just a brief summary of some of our talks. Our first keynote was Prof. Rogelio Oliva from Mays Business School, Texas A&M University. His presentation focused on “why we are still stuck in developing a relevant theory on servitization?” It was a great presentation, in which he demonstrated that we are duplicatin